Renegotiating a contract – like rent or an equipment lease – can help business owners get through tough times. Jim Camp, founder and president of The Camp Group and author of the book, “No: The Only Negotiating System You Need for Work and Home,” has developed a negotiating model taught in MBA programs from Harvard to NYU. Camp is interviewed by PMA senior editor Jennifer Kruger on today's AIE Imaging Executive podcast to offer listeners advice on how to approach a contract renegotiation. The podcast is hosted by Paul Worthington.

Interview starts - 3:20
Interview ends - 16:15