The Imaging Executive Podcast, from the Association of Imaging Executives(AIE), offers leadership insights and a glimpse at the future of imaging. Hosted by Paul Worthington, editor of The 6Sight Report, the weekly podcast offers interviews with leading experts, as well as the editors of PMA magazine and The Future Image Report, to provide imaging industry executives with insight into management practices and relevant discussions about innovative technology.

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Syndication

Wed, 23 March 2011
Social marketing to B2B customers

These days, many business owners and managers are marketing to consumers through social networks -- but fewer use those powerful social tools to reach out to B2B customers. Paul Gillin, co-author of the new book, “Social Marketing to the Business Customer,” joins the AIE Imaging Executive podcast to explain how social networks can be even more valuable for reaching business customers than for consumers.  

Interview starts -    1:00

Interview ends -   16:58

Direct download: 03-23-11-AIE-Paul_Gillin.mp3
Category:podcasts -- posted at: 1:30 PM