Augmented reality sounds like futuristic tech — something that has a lot of hype with little practical value… But companies are using it today to Double sales, increase market share, and develop a relationship with the customer. Michelle Fallon, founder and CEO of YouReality 3D, developed visualization software to help her marketing clients make sales. In this interview Fallon tells us how the tools work, and what the profit potential is for this new imaging application.

Interview starts - 1:19

Interview ends - 16:10