The internet offers the potential to reach current and prospective customers like never before, but this potential can only be realized if those people can actually find your site. Today’s AIE Imaging Executive podcast presents an interview with Heather Lutze, founder of Lutze Consulting in Englewood Colorado. She has spent the last decade helping businesses of all sizes maximize their internet exposure. She is also author of the forthcoming book, "The Find Ability Formula: The Simple and Non-Technical Approach To Search Engine Marketing."

Interview starts - 3:25
Interview ends - 19:25