In this episode of the AIE Imaging Executive podcast, Dan Adams, president of Advanced Industrial Marketing and author of New Product Blueprinting: The Handbook for B2B Organic Growth, explains how he helps develop new products and services that customers want to buy.

Interview starts - 1:00

Interview ends - 9:16

Watermarking pioneer Digimarc updated its imaging technology with more robust protection embedded into images. Marketing vice president of Jeri Owen and product line manager Ben Bounketh provide us with details.

Interview starts - 1:30

Interview ends - 14:25

In today’s episode of the AIE Imaging Executive podcast, David McCleary, author of the new book, “Leaving Prisons: Release Your Trapped Value,” explains how business leaders can free themselves from the behaviors and challenges that may be holding them back.

Interview starts - 1:27

Interview ends - 11:47

PhotoShelter CEO Allen Murabayashi tells how photographers and photo retailers can benefit from effective use of social media. Web photo service provider PhotoShelter is offering a 55-page e-book with essential internet marketing guidance. The latest in its series of free downloadable research reports, the new volume looks at:

• the ground rules for social media

• choosing where to participate

• smart strategies to stand out

• generating social sharing and quality links and more

The report is available at www.photoshelter.com/ref/socialguide

Interview starts - 1:37

Interview ends - 12:44