In this episode of the Imaging Executive podcast, co-founder Sol Lipman tells us about his new video service that avoids boring barriers to communication by limiting everything to just 12 seconds.

Interview starts - 3:58

Interview ends-  27:03

Pure Digital has sold more than a million of its simple-to-use Flip video family of camcorders. The company says it's succeeded in its goal to "make video fun again -- and we transformed the camcorder market in the process." Marketing VP Simon Fleming-Wood tells how Pure Digital changed the consumer video business, and what to expect in the near future.