The Imaging Executive Podcast, from the Association of Imaging Executives(AIE), offers leadership insights and a glimpse at the future of imaging. Hosted by Paul Worthington, editor of The Future Image Report, the weekly podcast offers interviews with leading experts, as well as the editors of PMA magazine and The Future Image Report, to provide imaging industry executives with insight into management practices and relevant discussions about innovative technology.

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Syndication

Wed, 30 December 2009
Are your marketing dollars working?
Do you know how well your marketing dollars are working for you? Find out in today’s episode of the AIE Imaging Executive podcast. Joe Roy, author of the e-book “Marketing Metrics and ROI: How to Set Up a Measurement System That Can Double Your Profitability,” shares easy ways to ensure you’re getting enough value from your marketing investment. This podcast includes a special free offer for AIE Imaging Executive podcast listeners.

Interview starts - 1:38
Interview ends - 20:18
Direct download: 12-30-09-AIE-Joe_Roy.mp3
Category: podcasts -- posted at: 10:00 AM
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