Ninety percent of all business strategies fail, according to Scott Glatstein, president of Imperatives LLC, a Minneapolis, Minn. based consulting firm focusing on business strategy development and marketplace execution. But with the proper planning and execution, your strategies can result in increased business and a better bottom line. Glatstein, author of "Strategy Activation: How to Turn Your Vision Into Marketplace Success,” tells PMA Senior Editor Jennifer Barr Kruger how business owners and operators can set their strategies up for success in today's AIE Imaging Executive podcast.

Interview starts - 4:13
Interview ends - 17:02